Have you ever wondered about the permalink structure or your blog post URL and which is the best permalink structure and how to construct it without compromising on your style of writing. So, this post is to discuss both the basic and advanced topics on permalink and its optimized structure.
What is Permalink?
It is your blog post URL say for example
Ignore your blog name as it would be static and same always, the important part to focus is the bold part in the above URLs and that is your post name, but your post name can be displayed in many other ways not only just the /post-name/. So, permalink is our point of discussion because it is the very basic thing to be noted in blogging when you start posting because if you make any mistakes near permalink then your SEO and user experience your site and post offers might get negatively influenced.
We shall discuss in detail how the permalink influences SEO and other important aspects of your blog.
Why to use or change the permalink structure
As I have tried to explain you above, permalink is one of the most basic aspects of your blog as some of the people have a habit of looking at your Blog post URL like Search engines, viewers, critics etc and if it consists of useless information in comparison to useful data then your blog might get negatively influenced.
Permalink structure influences SEO
Search engines take permalink as a very important factor to rank your website based on keyword searched because your permalink shows the relevancy of your post content and helps search engines to decide whether it has proper and relevant content which users are searching for.
It is believed by many bloggers to have two names for a blog, one for your viewers which is your blog name and the second name is your blog URL or permalink which is for Search engines and SEO. Removal of small words from the permalink structure can reduce its length which also plays part in improving your ranking or atleast social sharing.
It influences reader experience indirectly
How does the permalink structure influence user experience because look at the permalink of this blog post itself
You can understand what would be the content present when any navigates to this URL and even it is easy for Search engines as well. Just make a habit of looking at the Blog post URL and blog post name from now on and you will notice that blog post name is more meaningful and blog URL is mostly not having redundant words in order to reduce the length and help it in fitting in social media sharing for people to view it by understanding it’s content.
How to change permalink structure
It is very simple to change the permalink structure to the SEO friendly structure which we have discussed above in WordPress compared to other platforms like blogger, Tumblr etc.
- Navigate to WordPress menu
- Choose Settings and Permalinks in the available options
- Select the highlighted option – http://bloggingispassion.com/post-name/ mostly Custom Structure is not required unless your blog or website is to achieve any special purpose using permalink.
- And, Save the changes and that’s it.
You can edit the permalink for your blog on Blogger platform but the dates or numbers depicting dates cannot be
removed from the post title permalink which is one of the major drawbacks in Blogger.
But, no worries as they are offering free hosting and even sub-domain we have to bear with them on this.
Tags: blogging tips and tricks