Content Syndication is a good technique to provide a great exposure to your content and it works even well when you focus more on what is working for you than to spend equal amount of time on each technique of content syndication
The process of sharing the content you produce on multiple platforms (Facebook, Youtube, Twitter, Pinterest ) and multiple formats (like Video, podcast, PPT, text etc.) is considered as Content Syndication.
Why Content Syndication?
Content Syndication is very useful as it gives great power to your content to reach different types of the audience with different interests through the same message and that way with same content you would be able to reach a greater audience.
The content which we produce might work in some formats as mentioned above like Video, podcast, text etc. and in some platforms like Facebook, WordPress, Twitter, Pinterest etc. in the beginning but as you gain good popularity, your content seem to work on every single format.
So, before you reach that position, the best way to use content syndication is to focus on what works fast and well plus where there is a larger user base.
Focus on what works fast
So, when you keep experimenting then some formats and platforms tend to respond more positively and quickly compared to others. This means that you can quickly earn a good following and develop a decent audience base sooner compared to others.
For example, if you are receiving a good response for your videos on YouTube compared to that of custom content for the Facebook post on your FB page then it is better to focus more on YouTube Video preparation compared to others. You should make a strong commitment to not skip creating a YouTube video, you can skip others temporarily when you are running busy.
This way, you are focusing more of your effort on what is working currently for you and normal effort on all other platforms, formats. As, the area is working already well, focusing, pumping more content in a more qualitative way would obviously give more boost to your content and you would tend to grow a lot faster.
And, that growth would also give a boost to you and your efforts and now if you promote other platforms as well then they also tend to grow easily with the boost you have obtained through this promotion medium.
Smaller scenario – blog post level
This also applies to a smaller scenario, like, the content subject or topic which works very well for you has to be given more importance because people are rewarding that content from you like the below example.
You have produced 10 articles and videos on mobile phones similarly 10 articles, videos on Laptops as well. Out of those 20, most of the mobile phones’ related content is doing very well in comparison to the laptops’ content then you should exercise your efforts more than mobile phones than laptops.
I have followed this technique for some of my blogs with some of my blog posts and the results were fantastic.
Thanks for reading. Share your views about Content Syndication and the post content with me through comments, I would be very happy to hear.
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